You have appointments with clients or prospective clients, plus all the unbillable stuff you must do behind the scenes in the health and wellness industry. All this keeps you busy enough, let alone trying to juggle a blog, social media accounts, and a newsletter while running your practice. Content repurposing could be the answer when […]
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In the health and wellness world, there often seems to be endless information to cover. This can make content creation overwhelming without a clear strategy. Content pillars are the foundation of your content. Building content pillars for your health and wellness blog is as simple as following a few steps: Following these steps can help
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The competition is fierce in the health and wellness industry, and standing out requires more than just expertise—it demands strategic marketing and planning. That looks different for everyone, but effective ways to market yourself might include: Whether you’re a personal trainer, nutrition coach, or wellness consultant, building your brand and connecting with your target audience
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Whether it’s blog posts, social media updates, or email newsletters, you likely spend a lot of time creating content as a health and wellness professional. But when did you last take a step back and perform a content edit to see if your content was still serving your business goals? Reviewing existing content is a
How to Perform a Content Audit: A Step-by-Step Guide Read More »
Search engine optimization’s (SEO’s) role in content planning is becoming essential for a business to engage its target audience and achieve measurable results, all while boosting its online presence. Some SEO best practices for 2025 to consider as you’re planning this year include: SEO isn’t a magic one and done—you do it once, and your
SEO’s Role in Content Planning: 8 Best Practices for 2025 Read More »
The success of your marketing strategy largely depends on the quality of your content planning, and nothing sets you back like an avoidable mistake. Common content planning mistakes include: Just like a solid content plan ensures your messaging reaches the right audience at the right time, making these mistakes can set your strategy back. But
5 Common Content Planning Mistakes & How to Fix Them Read More »
Businesses face increasing pressure to create engaging content that resonates with their target audience. This pressure leads to many business owners making the mistake of jumping into content creation without a plan because more is better, right? That’s where this guide to content planning and management comes in because it covers everything you need to
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