The competition is fierce in the health and wellness industry, and standing out requires more than just expertise—it demands strategic marketing and planning. That looks different for everyone, but effective ways to market yourself might include:
- Building an active social media presence
- Investing in a professional website
- Meeting new people
Whether you’re a personal trainer, nutrition coach, or wellness consultant, building your brand and connecting with your target audience is essential for growing your business. But how do you effectively market yourself when it can feel daunting even to start, especially when you’re busy building the rest of your business? Let’s start with 3 ways to market yourself that may take much less of your resources than you imagine.
The Top 3 Ways to Market Yourself
There are plenty of ways to market yourself. But the following 3 strategies stand out because they can particularly benefit someone trying to market themselves in the health and wellness industry.
Build an Active Social Media Presence
Social media platforms are powerful tools. They showcase your expertise, allow you to share valuable content, and provide an easy opportunity to engage with your audience.
Social media is a combination of written, visual, and audio content. Creating a content strategy will help you nail down what’s right for your business, but a few tips you could try implementing that work on multiple mediums include:
- Regularly posting tips
- Client success stories
- Workout videos
- Glimpses of your daily routine.
Platforms like Instagram and TikTok are especially popular for fitness and wellness professionals because of how visual they are.
A phrase you’re likely familiar with is just as accurate with your social media plan—consistency is key. Use tools that help you manage your social media more effectively. There are tools to help schedule posts, sort through comments, and engage with your community.
Invest in a Professional Website
A storefront, a billboard, or a portfolio—your website could be many things to you, depending on your particular health and wellness profession.
But some things don’t change. It should always look professional, be user-friendly, and be search engine optimized. Many small businesses in the health and wellness industry won’t need a high-tech or fancy website. Just consider the essentials like:
- About Me/Us page (this can often double as a home page)
- Contact page
- SEO-optimized blog
- Booking page (if applicable)
One important thing to remember is to always include a clear call to action on each page that encourages your audience to take the next step—order the product, book an appointment, or contact you for an expert presentation at an important function.
Meet New People
Digital marketing is an essential and significant way to market yourself. But face-to-face connections have their place. You can attend local events, join networking groups, or participate in wellness fairs.
Meeting people in person lets potential clients experience your personality, passion, and expertise firsthand.
Consider hosting free workshops or classes in your community. For example, a free yoga session in the park or a nutrition seminar at a local library could help boost your name in the community. These events can also attract new clients or people who need answers and position you as a knowledgeable and approachable professional.
What Happens When Marketing Yourself Isn’t an Option?
Marketing yourself as a health and wellness professional doesn’t have to overwhelm you. By leveraging social media, showcasing your expertise through a professional website, and meeting new people, you can create a strong, authentic brand that attracts your ideal clients.
But there may come a time when you’re too busy to think about all the marketing variables, and that’s where we come in. Please contact us to set up a free consultation with our team at Peak Performance Media. We’d love to discuss your marketing needs and show you how we can meet them.